Define terms?

Logical structure?

PEE – point evidence explain structures?

Evidence of evaluation – comparing pros and cons, adv and disadvantages
(look for no more than 3 points for 3 points against


Uses business studies terms?

Is clearly explained?

Examples from the case study/references in each answer to the case study?

Use of analytical phrases e.g. this leads to , this means that , therefore

Use of evaluation – is there consideration of others factors not looked at
that could influence the judgement? Is there other data that you find useful
but haven’t got. What is the view of the issue?